TikTok is a heavy-hitter across the globe. People are using it to market different products, including music. That’s because this app is doing a great job when it comes to propelling videos to go viral. One of the things that almost everybody wants is to get on the “For You” page of this video-sharing application. Getting on this page makes a video more popular and trendy.
What is the “For You” Page on TikTok?
The “For You” page on TikTok is basically the main feed of this video-sharing app. This is the place where trendy and popular videos are recommended to users based on the algorithm of the “For You” page. Thus, trendy and popular videos are featured on this page.
TikTok uses its recommendation system to determine the videos to feature on this page. Essentially, this feed is the homepage where users browse through the trendiest submissions on TikTok once they log into this video-sharing app. TikTok features the videos that it thinks the users will be interested in depending on their interactions and viewing habits on this app.
Why Everybody Wants to Get on For You Page
TikTok displays many short-form videos to users whenever they open this app. The videos that appear on the For You page are carefully curated depending on the like history and past watch history of the user. Thus, the For You page algorithm presents or recommends videos that a user will most likely be interested in. That’s precisely why everybody wants to get on For You page on TikTok.
When your videos are featured on this page, they attract more likes. More followers are likely to interact with your videos if they are featured on this page and this boosts your popularity as a TikTok content creator.
Tips for Getting on For You Page on TikTok
Understanding the working principles of the For You page algorithm is not easy. However, you can follow these tips to get on For You page, increase likes, get more followers, and propel your content to go viral.
Create Engaging Content
Video content matters when it comes to going viral on TikTok. In addition to being unique, funny, and showing personality, your TikTok videos should be relevant. They should touch on trending topics, music, and dances. Followers should be entertained by your content and want more from you.
In addition to helping you get on For You page, engaging content will boost your growth on TikTok. Therefore, research trending topics, music, and dances to create more engaging TikTok content.
Create Quality Footage
Come up with quality footage for your TikTok account. That means your TikTok videos should not be blurry. Instead, they should be of the highest quality. This will enable your followers to watch them without straining. High-quality videos that have been edited properly are aesthetically pleasing. The TikTok algorithm will most likely feature such videos on the For You page because more users will find them pleasant to watch.
Use Trendy Hashtags
Most people wonder why they are yet to get on For You page even after being persistent in TikTok content creation for some time. What they don’t know is that they are probably using old hashtags or even not using them in their videos. Using trendy hashtags is a great technique for ensuring that more people find and watch your videos. TikTok videos that are accompanied by trending hashtags become popular and have a higher chance of going viral. Therefore, using trendy hashtags can increase your chances of getting on For You page on TikTok.
Interact with Users
Just like the other social networks, TikTok is largely about interactions. Therefore, interacting with more users will enhance your chances of getting on For You page. TikTok interactions include commenting on and liking other users’ videos. This will also get you more comments and likes in return. Replying and liking other people’s comments will also enable your TikTok account to gain traction. Also, consider partnering with other users to get to the top together.
Research popular challenges when creating your TikTok content. TikTok users prefer relevant and interesting videos. Posting a challenge video, therefore, can increase your chances of getting viral momentum. It can also boost the ability of your videos to be more visible.
What’s more, you can participate in popular social media challenges. This is a great growth opportunity, especially when you want to get on For You page on TikTok. For instance, you can create a TikTok video that features you participating in a trendy dance challenge. This can easily help you get on For You page because TikTok will consider your content trendy.
As hinted, TikTok’s For You page uses an algorithm that is based on several factors. Major among them include:
- User interactions: This includes the videos that a user shares and likes, the accounts they follow, and the content they create, as well as, the comments that they post.
- Account and device settings: For You page algorithm is also influenced by the country setting, device type, and language preference of a TikTok user. These factors ensure proper optimization of the TikTok system for performance. However, these factors have a lower weight when compared to others. That’s because most users do not express them as their preferences.
- Video information: This includes different details of a video such as sound, hashtags, and captions.
Always have these factors in mind when creating TikTok videos that you want to get on For You page. Additionally, be unique even when creating content on trendy topics. Make sure that your videos cover relevant and trendy topics but are still unique.
The Bottom Line
Just like most social networks, TikTok will make your content more visible if it impresses more users. Thus, if more people watch and share your videos, TikTok will assume that they have something unique. As such, the app will make your videos visible to more users by featuring them on For You page. And this will make your content go viral. Therefore, focus on creating solid and special content to increase your chances of getting on For You page in TikTok.